Can you advertise in AURA?

Not exactly - at least, not in the traditional sense of advertising. But there are ways to give recommendations a little extra boost.

AURA is all about the user and making sure recommendations actually benefit them. Unlike traditional ads that target users based on an advertiser’s criteria, AURA flips the script - products and services must first meet specific standards and genuinely benefit the user before being matched. This shifts the focus from the advertiser to the user.

That being said, AURA still recognizes that matching the right services with the right users is a big opportunity. So, projects (or "advertisers" in this case) will have a way to boost their positions in recommendations in a secure and sensible way. This lets projects reach the right audience without bombarding people with irrelevant stuff - keeping the experience smooth, useful, and user-friendly.